The Executive Think Piece

Are you depending on the money from your new business to replace your current income immediately? Planning and launching a successful business takes time. And if you are depending on the money from your new business to replace your current earnings immediately... don't. Start building your business by laying the proper foundation, by developing and implementing the systems for success without the added stress of needing to land a client NOW.

Have you documented your client intake process? As an online business manager I know there are tons and tons of processes but I want to start you guys at the beginning - your client intake process. The Client Intake Process Defined My Client intake process includes the series of steps I take before the onboard process. The intake process consists of all of the steps taken to get in front of a client through having them sign your contract and pay that initial invoice. Those are the steps we will be covering in our client intake process.

Choosing the right business name is super important. The message your business name conveys is a key take away for a potential client. If nothing else, it's the one thing that we want them to remember. Your business name should set the tone for establishing your brand identity. There are three points of importance when it comes to choosing your business name - authenticity, availability and brandability.

To watch the video about this topic, click here . Who is your ideal client? If your answer is "every client is an ideal client" or "I don't know," you are probably wasting a lot of time trying to find a good client. We need to know with some manner of precision who we are looking for as we go about looking for clients. Not only does this minimize the actual time we will spend on clients that are not a good fit, but it will also influence everything from the platform we choose to the materials we present to the skills we highlight. See, if we really learn about our ideal client, we can start to speak to them more directly.