The Executive Think Piece

To watch the video about this topic, click here . Who is your ideal client? If your answer is "every client is an ideal client" or "I don't know," you are probably wasting a lot of time trying to find a good client. We need to know with some manner of precision who we are looking for as we go about looking for clients. Not only does this minimize the actual time we will spend on clients that are not a good fit, but it will also influence everything from the platform we choose to the materials we present to the skills we highlight. See, if we really learn about our ideal client, we can start to speak to them more directly.

Listen, it's a lot to start a new business and know how and where to get clients. But like everything else... It's a process. It's a process that needs to be discovered and defined and tried (repeatedly) and revisited and updated and tracked and yes... documented. There are some general principals that can be applied to any business, sure, but I've said it before and I'll say it again, there is no one sure-fire way to anything in business (or in life for that matter). But there is one skeleton key that I will share, the key to attracting clients is no secret.