The Executive Think Piece

Do you know where your client is most often? In the past, I found clients on Upwork, in FB groups, in membership groups and largely via word of mouth referrals. Recently, I've found VAs on Instagram and Upwork, and have given referrals and recommendations to colleagues, in person and in FB groups.

Listen, it's a lot to start a new business and know how and where to get clients. But like everything else... It's a process. It's a process that needs to be discovered and defined and tried (repeatedly) and revisited and updated and tracked and yes... documented. There are some general principals that can be applied to any business, sure, but I've said it before and I'll say it again, there is no one sure-fire way to anything in business (or in life for that matter). But there is one skeleton key that I will share, the key to attracting clients is no secret.

Processes are the set of steps you take to execute any specific task related to managing your business. It can include everything from the information you gather, the way you gather it, to the system's you use to incorporate to the information in the execution of your task. your operations is to create the highest level of efficiency possible for your business as a whole.